Global market review of world whiskies


Published on July 22nd, 2010

bushmills whisky
by Stephen Burch

Global market review of world whiskies

The non-Scotch whisk(e)y market – chiefly comprising Irish, American, Canadian, Indian and Japanese whiskies – is one of the largest growth areas of the global wine and spirits industry. The performance of the three most international non-Scotch whisk(e)y categories – US, Canadian and Irish – has been more varied.  Irish whiskey is currently the most rapidly rising of the three, accelerating at an impressive rate and rising by 8% CAGR between 2003 and 2008 to reach

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